Product Roadmap and Seasonal Priorities

Lindsay outlines upcoming product assortment expansions and her team's Q4 focus on the gifting season.

Play episode from 49:58

chevron_right

Transcript

chevron_right

Transcript

Episode notes

What if your next big business is hiding in a simple problem right at home? In this episode, I sit down with Lindsay Mullenger, founder of Petite Keep, to talk about how she turned a sentimental idea into a fast-growing and customer-obsessed brand while navigating Shark Tank, opening her own warehouse, and raising five kids under eight. Lindsay shares how she bootstrapped Petite Keep with $3,000, used influencer marketing the right way, and built a team anchored in core values. We talk about building during busy seasons, meeting your customer where she is, and staying resilient when curveballs hit. Get ready to fall in love with brand building, do more with less, and create products that last for generations.

Check out our Sponsors:

SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.

Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy

Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.

Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy

Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to

makeheadway.com/happy.

HIGHLIGHTS

00:00 Meet Lindsay Mullenger, Founder & CEO of Petite Keep.

02:45 What is Petite Keep, and how was the concept born?

07:15 The truth about the “zero-to-one” phase every founder faces.

14:00 The DM strategy that built a six-figure business.

22:30 What personal memory inspired the heart of your brand?

30:00 What pitching on national TV taught Lindsay about courage and preparation.

34:00 What to do when business challenges test your resilience and mindset.

38:30 Lessons on turning customer care into your biggest marketing strategy.

42:00 The future of Petite Keep and how Lindsay plans to expand the product line.

RESOURCES