The DM Strategy and Influencer Growth

Lindsay shares how gifting trunks to creators and DM outreach built organic momentum and early sales traction.

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What if your next big business is hiding in a simple problem right at home? In this episode, I sit down with Lindsay Mullenger, founder of Petite Keep, to talk about how she turned a sentimental idea into a fast-growing and customer-obsessed brand while navigating Shark Tank, opening her own warehouse, and raising five kids under eight. Lindsay shares how she bootstrapped Petite Keep with $3,000, used influencer marketing the right way, and built a team anchored in core values. We talk about building during busy seasons, meeting your customer where she is, and staying resilient when curveballs hit. Get ready to fall in love with brand building, do more with less, and create products that last for generations.

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HIGHLIGHTS

00:00 Meet Lindsay Mullenger, Founder & CEO of Petite Keep.

02:45 What is Petite Keep, and how was the concept born?

07:15 The truth about the “zero-to-one” phase every founder faces.

14:00 The DM strategy that built a six-figure business.

22:30 What personal memory inspired the heart of your brand?

30:00 What pitching on national TV taught Lindsay about courage and preparation.

34:00 What to do when business challenges test your resilience and mindset.

38:30 Lessons on turning customer care into your biggest marketing strategy.

42:00 The future of Petite Keep and how Lindsay plans to expand the product line.

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