Confessions of a Creative Director

Strategy + Creative = The Product - with Andrew Carty and Glen D'Souza of Forsman & Bodenfors

6 snips
Feb 4, 2025
Join Andrew Carty, Head of Strategy for Forsman & Bodenfors Canada, and Glen D'Souza, Head of Creative, as they explore the dynamic fusion of strategy and creativity. They discuss the significance of involving creative teams early in the process and share innovative techniques like 'what-if statements' and peer reviews to enhance collaboration. Discover how embracing the chaotic nature of creativity can lead to impactful results and why strong client relationships are essential for successful campaigns.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Strategy + Creative as One Product

  • Forsman & Bodenfors views strategy and creative as one unified "product" for the agency to focus on.
  • This mindset encourages collaboration and shared responsibility for the ideas they produce.
ADVICE

Use 'What-If' Statements Early

  • Use 'what-if' statements early to explore strategy possibilities and loosen thinking.
  • Keep them brief and wide open to generate many ideas for creative to work from before finalizing strategy.
ADVICE

Get Creatives Involved Early

  • Bring creatives upstream early to understand client challenges firsthand.
  • Early involvement equips creatives to generate authentic ideas and speeds problem-solving.
Get the Snipd Podcast app to discover more snips from this episode
Get the app