Strategy + Creative = The Product - with Andrew Carty and Glen D'Souza of Forsman & Bodenfors
Confessions of a Creative Director
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Synergy of Strategy and Creativity
This chapter explores the vital relationship between strategy and creativity within a marketing agency, highlighting the collaboration involved in developing successful campaigns. The speakers share their experiences with notable clients and emphasize the importance of integrating creative input early in the strategic process. They discuss methods like 'what-if statements' and the need for strong client relationships to enhance clarity and achieve impactful results.
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