Strategy + Creative = The Product - with Andrew Carty and Glen D'Souza of Forsman & Bodenfors
Confessions of a Creative Director
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Navigating the Chaos of Creativity
This chapter examines the intricate relationship between strategy and creativity in product development, highlighting the non-linear journey from concept to execution. It emphasizes the value of diverse perspectives and the authenticity gained from understanding client challenges, while acknowledging the unpredictable nature of the creative process. The discussion advocates for a structured yet flexible approach to collaboration that enhances workflow and fosters innovative outcomes.
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