Andrew Carty

Join Andrew Carty, Head of Strategy for Forsman & Bodenfors Canada, and Glen D'Souza, Head of Creative, as they explore the dynamic fusion of strategy and creativity. They discuss the significance of involving creative teams early in the process and share innovative techniques like 'what-if statements' and peer reviews to enhance collaboration. Discover how embracing the chaotic nature of creativity can lead to impactful results and why strong client relationships are essential for successful campaigns.