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Neuroscientist reveals pricing hack to get more customers -Martijn Den Otter
Jan 7, 2025
Martijn den Otter, a neuroscientist and expert in applying brain science to business, shares captivating insights into the intersection of neuroscience and decision-making. He discusses how understanding neural pathways can enhance customer engagement and influence business strategies. The talk delves into the emotional landscape of decision-making, revealing how subconscious feelings impact consumer choices. Martijn also explores the pursuit of status as a motivator in business, offering innovative approaches to drive growth and team performance.
36:57
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Quick takeaways
- Understanding the distinction between emotions and feelings can help businesses design environments that elicit desired customer experiences through strategic emotional triggers.
- Recognizing that decision-making is heavily influenced by the avoidance of pain rather than the pursuit of gain allows businesses to effectively frame their offerings to reduce perceived risks.
Deep dives
Understanding Emotions and Feelings
A significant distinction exists between emotions and feelings, which influences decision-making processes. While feelings are conscious experiences, emotions serve as foundational building blocks that impact those feelings. For example, being in love involves positive emotions like desire and lust, as well as negative feelings like fear and jealousy, which contribute to the overall experience of love. Recognizing this interplay enables businesses to create optimal environments that elicit the desired feelings through carefully curated emotional triggers.
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