
Neuroscientist reveals pricing hack to get more customers -Martijn Den Otter
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The Emotional Landscape of Decision-Making
This chapter explores the nuanced interplay between emotions and feelings and their significant impact on decision-making processes. It examines how subconscious emotions shape conscious feelings, influencing behaviors and choices, particularly in contexts involving consumer behavior and children. Through various examples and discussions, the chapter reveals the psychological biases at play in decision-making, emphasizing the need for understanding these dynamics in both business and personal contexts.
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