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Martijn den Otter

Neuroscientist and profiler applying neuroscience to business strategy, improving decision-making, customer experiences, and team building.

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Jan 7, 2025 • 37min

Neuroscientist reveals pricing hack to get more customers -Martijn Den Otter

Martijn den Otter, a neuroscientist and expert in applying brain science to business, shares captivating insights into the intersection of neuroscience and decision-making. He discusses how understanding neural pathways can enhance customer engagement and influence business strategies. The talk delves into the emotional landscape of decision-making, revealing how subconscious feelings impact consumer choices. Martijn also explores the pursuit of status as a motivator in business, offering innovative approaches to drive growth and team performance.