Martijn den Otter, a neuroscientist and expert in applying brain science to business, shares captivating insights into the intersection of neuroscience and decision-making. He discusses how understanding neural pathways can enhance customer engagement and influence business strategies. The talk delves into the emotional landscape of decision-making, revealing how subconscious feelings impact consumer choices. Martijn also explores the pursuit of status as a motivator in business, offering innovative approaches to drive growth and team performance.