The Vision Behind Trend's Success

The Tata Group's approach to retail, particularly with brands like Westside and Zudio, stems from a long-term vision to create a private label brand in a rapidly evolving market. This shift from a cosmetics-focused background to a robust fashion retail strategy has allowed them to connect deeply with Indian consumers. The focus on private labels has provided greater control over product quality and branding, establishing Westside as a flagship that continues to thrive. As Trent evolves, it remains committed to understanding and adapting to the changing consumer landscape, proving to be resilient and customer-focused.