How Zudio and Westside conquered India’s Fashion market and made 11069 crores?
Indian Business Podcast
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Navigating Direct-to-Consumer Strategies
This chapter examines the strategic choices made by Westside and Zudio in their sales and distribution models, particularly their commitment to direct-to-consumer approaches without third-party platforms. It emphasizes the operational challenges and marketing implications of remaining solely physical and avoiding e-commerce, highlighting the inefficiencies of online shopping in the fashion sector. Additionally, the discussion touches on leadership qualities, customer demographics, and decision-making in entrepreneurship, showcasing how personal experiences influence brand strategy and value.
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