How Zudio and Westside conquered India’s Fashion market and made 11069 crores?
Indian Business Podcast
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Strategic Location Selection for Retail Brands
This chapter explores the critical factors in selecting store locations for fashion brands Zudio and Westside, focusing on micro market analysis and economic viability. It highlights the differences between the brands in terms of store size and customer engagement strategies. Additionally, it examines how understanding consumer behavior, particularly gender differences in shopping habits, plays a vital role in maintaining relevance in a competitive market.
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