In today’s episode, we’ll be talking about the rapidly growing influence of Zudio, a sub-brand of Westside, and how they’ve carved out a space in India’s fashion industry by providing stylish clothing at highly affordable prices. We’ll discuss their unique business model—how they keep costs low while still maintaining quality, the marketing strategies they use to attract a broad customer base, and the importance of consistent brand experience. Whether you’re an avid shopper looking for budget-friendly options or an aspiring entrepreneur curious about retail success stories in India, this podcast has something for you. Let’s dive in!