Business of Story

#199 How to Use the ABT to Focus Your Brand Stories

Jun 3, 2019
Guest
Randy Olson
Evolutionary Biologist Dr. Randy Olson shares how to use the ABT storytelling framework in branding and business communications. Topics covered include the power and effectiveness of the ABT structure, its application in branding and prospecting, its impact on Twitter's character limit, and the importance of story circles for developing narrative skills.
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Episode notes
1
Introduction
00:00 • 4min
2
The Power of the ABT Framework in Storytelling
04:02 • 19min
3
The Power of the ABT Storytelling Structure in Branding
22:43 • 13min
4
The Impact of ABT Storytelling on Twitter's Character Limit
35:23 • 2min
5
The Importance of Story Circles and Taking the Time
36:53 • 4min
6
The Power of the ABT Narrative Structure
41:18 • 7min