#199 How to Use the ABT to Focus Your Brand Stories
Business of Story
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The Power of the ABT Framework in Storytelling
In this chapter, the speakers discuss the ABT (And, But, Therefore) method and its application in storytelling. They explain that the ABT serves as the setup, the complication, and the synthesis of a story. They also share an example of a listener who applied the ABT method to clarify their message about a dental solution. They emphasize the effectiveness and simplicity of the ABT in focusing and simplifying storytelling.
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