Randy Olson
Evolutionary Biologist from Harvard and a graduate of the legendary USC film school
Best podcasts with Randy Olson
Ranked by the Snipd community
Jun 3, 2019 • 48min
#199 How to Use the ABT to Focus Your Brand Stories
Evolutionary Biologist Dr. Randy Olson shares how to use the ABT storytelling framework in branding and business communications. Topics covered include the power and effectiveness of the ABT structure, its application in branding and prospecting, its impact on Twitter's character limit, and the importance of story circles for developing narrative skills.
