129: The Best Ideas and Insights from 2024

31 snips

Dec 31, 2024

Reflecting on 2024's transformative conversations, the focus is on enhancing client relationships through trust and effective communication. Discover the power of vulnerability and emotional intelligence in financial discussions. Techniques for engaging clients include inviting information and observing behavioral cues. Rediscovery meetings play a crucial role in forging deeper connections, while sharing personal 'why stories' fosters meaningful bonds. The aim is to connect clients' motivations with financial advice for a brighter future.

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ADVICE

Expect Non-Adherence

Reframe how you give advice by expecting clients to not follow through.
Consider your role in their non-adherence and find ways to improve follow-through.

INSIGHT

Trust Over Performance

Trust was found to be a stronger driver of asset flows than investment performance.
This highlights the importance of building trust in client relationships.

ADVICE

Vulnerability Builds Trust

Build trust with new clients by being vulnerable and sharing mildly embarrassing stories.
This encourages vulnerability and deeper connection.

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The Human Side of Money in 2024:

Released 24 episodes
Delivered 1,933 minutes of content on the human side of advice

Inside those 24 episodes and 1,933 minutes lie countless ideas, insights, and nuggets that will do two things:

Enhance and enrich your clients’ lives and forever change the trajectory of your business and career.

But, there were certain ideas inside each episode and conversation that delivered more impact than others. Certain insights and nuggets that move the needle a little bit further.

In this episode, I go back through each conversation from 2024 and extract the most impactful ideas and insights advisors need to know.

*To sign up for Brendan’s newsletter packed with resources to master the human side of advice → Click Here

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Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy.

Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources.

The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice.

Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.