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Business Made Simple Podcast
#131: Mike McHargue—The Science of Why Your Brand Needs a Villain
Jan 14, 2019
40:09
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Mike McHargue explains the science of why our brains pay attention to negative things and how it can be applied to our businesses without being manipulative
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Quick takeaways
- Identifying and addressing the external, internal, and philosophical problems that customers face in marketing campaigns can lead to more impactful and meaningful messaging.
- Creating a compelling villain in storytelling and marketing can generate a sense of urgency and motivate the audience or customers to take action.
Deep dives
The Power of Goal Setting
Setting goals and having a clear vision for the year can lead to personal and professional growth. Despite initially being skeptical about goal setting, the host shares their newfound enthusiasm and commitment to setting goals for the year. They discuss the importance of defining specific objectives and developing a plan to achieve them, using their own examples of academic and personal goals.
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