This chapter explores the prevalence of moral outrage in social media platforms and the potential negative consequences of its expression. It delves into the evolutionary purpose of moral outrage and its ability to unite communities against perceived villains.
Want to make your brand’s messaging exponentially more powerful? Learn how to define a villain for your customers. That’s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today’s episode, Mike McHargue (a.k.a. “Science Mike”) explains the science of why this happens. And don’t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
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