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Freakonomics Radio

EXTRA: The Downside of Disgust (Update)

Mar 5, 2025
Join Paul Rozin, a psychology professor, Val Curtis, a disgustologist, and economist Sandro Ambuehl as they dive into the fascinating world of disgust. They discuss how this powerful emotion evolved to protect us but may also hinder progress in areas like health and the environment. The trio explores cultural attitudes toward eating insects as a sustainable protein source, the dual nature of disgust as both a deterrent and motivator, and the groundbreaking hand hygiene campaign in Ghana that leveraged disgust to promote better practices.
44:28

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Quick takeaways

  • Disgust, while an evolved protective response, can hinder societal advancements in areas like environmental sustainability and health.
  • Effective public health campaigns can utilize the emotion of disgust to change behaviors, such as increasing hand hygiene practices.

Deep dives

The Nature of Disgust

Disgust is a universal emotion, yet it varies significantly among individuals and cultures. It often stems from an evolutionary perspective meant to protect humans from potential harm, such as pathogens found in decaying matter. Certain categories, such as hygiene, animals, and food, trigger disgust responses universally, while others remain subjective, fluctuating based on personal experiences or cultural norms. For example, while fecal matter universally evokes disgust, perceptions of eating certain animals differ across cultures, highlighting how disgust can be both a safety mechanism and a culturally influenced reaction.

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