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EXTRA: The Downside of Disgust (Update)

Freakonomics Radio

CHAPTER

Harnessing Disgust for Hand Hygiene

This chapter explores a successful hand hygiene campaign in Ghana that utilized the psychology of disgust to promote handwashing behaviors. By graphically depicting the dire consequences of poor hygiene, the campaign effectively changed perceptions and increased handwashing rates, while also discussing the broader implications of disgust in promoting sustainable practices.

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