The GaryVee Audio Experience How You Can Remain Relevant in an Ever Innovating Environment | #AskGaryVee 320 w/ Steve Phelps & Jill Gregory
Jul 29, 2019
Steve Phelps, President of NASCAR, and Jill Gregory, CMO of NASCAR, delve into their passion for racing and the sport's evolution. They discuss adapting to new viewing habits and the impact of e-sports on traditional racing. The conversation highlights the importance of authenticity in sports fandom and the challenges NASCAR faces amidst changing demographics. They also touch on branding strategies and how NASCAR is innovating to remain relevant in a fast-paced environment. Expect insights into the unique culture and future of racing!
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Phelps's NASCAR Origin Story
- Steve Phelps's father insisted he root for a Vermont NASCAR driver.
- His first favorite driver, however, was from Quebec, driving the #5 car.
Gregory's Early NASCAR Role
- Jill Gregory's initial role involved helping NASCAR drivers build their brands.
- This primitive version of driver brand-building focused on off-track activities.
NASCAR's Generational Shift
- NASCAR faces the challenge of refreshing its driver base and fan base after several popular drivers retired.
- This requires a focus on younger drivers with winning potential and strong personalities.