The GaryVee Audio Experience

How You Can Remain Relevant in an Ever Innovating Environment | #AskGaryVee 320 w/ Steve Phelps & Jill Gregory

Jul 29, 2019

Steve Phelps, President of NASCAR, and Jill Gregory, CMO of NASCAR, delve into their passion for racing and the sport's evolution. They discuss adapting to new viewing habits and the impact of e-sports on traditional racing. The conversation highlights the importance of authenticity in sports fandom and the challenges NASCAR faces amidst changing demographics. They also touch on branding strategies and how NASCAR is innovating to remain relevant in a fast-paced environment. Expect insights into the unique culture and future of racing!

42:59

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Episode guests

Jill Gregory

Steve Phelps

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Episode notes

Intro

2min

NASCAR's Evolution and Legacy

20min

Adapting Sports to New Viewing Habits and Diverse Audiences

4min

From E-Sports to NASCAR: A New Racing Frontier

10min

The Battle of Authenticity Among Sports Fans

2min

Rivalries and Realities in Sports Fandom

5min

On this episode, NASCAR Executives Steve Phelps and Jill Gregory stopped by. For those of you who don’t know, Steve is the President of NASCAR and Jill is the CMO. They came by and talked about how they became NASCAR fans, innovating the sport, the challenges facing NASCAR currently, driver road rage and plenty more! Hope you enjoy this episode and if you have any feedback for us make sure to tweet me @garyvee

Timestamps:

8 - New era of NASCAR drivers

11:15 - Being authentic and charismatic

15:20 - What we believe works

21:30 - NASCAR's challenges

27:20 - NASCAR compared to other sports

33:10 - Branding in NASCAR

39:30 - Tradition in NASCAR

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