How You Can Remain Relevant in an Ever Innovating Environment | #AskGaryVee 320 w/ Steve Phelps & Jill Gregory
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Adapting Sports to New Viewing Habits and Diverse Audiences
This chapter explores the shift in sports viewership driven by changing demographics and technology. It emphasizes the decline in traditional TV ratings and the need for brands to engage younger audiences through mobile platforms, storytelling, and diversity.
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