Adapting Sports to New Viewing Habits and Diverse Audiences

On this episode, NASCAR Executives Steve Phelps and Jill Gregory stopped by. For those of you who don’t know, Steve is the President of NASCAR and Jill is the CMO. They came by and talked about how they became NASCAR fans, innovating the sport, the challenges facing NASCAR currently, driver road rage and plenty more! Hope you enjoy this episode and if you have any feedback for us make sure to tweet me @garyvee

Timestamps:

8 - New era of NASCAR drivers

11:15 - Being authentic and charismatic

15:20 - What we believe works

21:30 - NASCAR's challenges

27:20 - NASCAR compared to other sports

33:10 - Branding in NASCAR

39:30 - Tradition in NASCAR