Steve Phelps

Steve Phelps, the Commissioner of NASCAR, joins John Ourand for an insightful discussion on the sport's media evolution and growth strategy. He shares details about new broadcasting deals with Fox, NBC, and Amazon Prime that aim to enhance viewer engagement. Phelps explains why he sees NASCAR as distinct from F1 and IndyCar, emphasizing its community spirit. He also addresses the legal issues involving team owners and highlights NASCAR's innovative expansion into locations like Chicago and Mexico City, appealing to both new and long-time fans.

Jessica Gelman, CEO of Craft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, joins industry titans including Amy Latimer of Delaware North Group and Steve Phelps of NASCAR. They dive into innovative strategies for fan engagement, emphasizing data-driven decision-making and personalization. Discussions also touch on the rise of women's sports, the impact of technology like AR and VR, and the evolution of sports ownership and analytics, revealing how these elements shape the future of the industry.

Discussing record Super Bowl advertising revenue and Tiger Woods' new clothing brand before diving into an exclusive interview with NASCAR President Steve Phelps. Topics include media rights deals, Netflix series, international expansion plans, and NASCAR's new ambassador program.