Jessica Gelman, CEO of Craft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, joins industry titans including Amy Latimer of Delaware North Group and Steve Phelps of NASCAR. They dive into innovative strategies for fan engagement, emphasizing data-driven decision-making and personalization. Discussions also touch on the rise of women's sports, the impact of technology like AR and VR, and the evolution of sports ownership and analytics, revealing how these elements shape the future of the industry.

Discussing record Super Bowl advertising revenue and Tiger Woods' new clothing brand before diving into an exclusive interview with NASCAR President Steve Phelps. Topics include media rights deals, Netflix series, international expansion plans, and NASCAR's new ambassador program.

Steve Phelps, President of NASCAR, and Jill Gregory, CMO of NASCAR, delve into their passion for racing and the sport's evolution. They discuss adapting to new viewing habits and the impact of e-sports on traditional racing. The conversation highlights the importance of authenticity in sports fandom and the challenges NASCAR faces amidst changing demographics. They also touch on branding strategies and how NASCAR is innovating to remain relevant in a fast-paced environment. Expect insights into the unique culture and future of racing!