The Joe Pomp Show
Record Super Bowl Advertising Revenue, Tiger Woods New Brand, And An Exclusive Interview With NASCAR President Steve Phelps
Feb 15, 2024
Discussing record Super Bowl advertising revenue and Tiger Woods' new clothing brand before diving into an exclusive interview with NASCAR President Steve Phelps. Topics include media rights deals, Netflix series, international expansion plans, and NASCAR's new ambassador program.
39:16
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Quick takeaways
- CBS broke records with $700M Super Bowl ad revenue, while Tiger Woods' new clothing brand shifts focus from Nike.
- NASCAR's innovative schedule variations attract new audiences, with plans for international expansion by 2025.
Deep dives
Impact of Super Bowl Numbers on CBS Revenue
CBS's revenue soared as they hosted the Super Bowl, with record-breaking viewership of 123.4 million and ad revenue estimated at nearly $700 million. Overtime added $50-60 million in additional revenue through extra commercial slots, significantly boosting CBS's earnings.
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