Record Super Bowl Advertising Revenue, Tiger Woods New Brand, And An Exclusive Interview With NASCAR President Steve Phelps
The Joe Pomp Show
Revolutionizing NASCAR Media with Netflix Partnership
Exploring NASCAR's strategic decision to collaborate with Netflix for a documentary-style content series, aiming to attract new fans and leverage the platform's global reach. The chapter discusses the complexities of modern media negotiations, NASCAR's new partnerships with major networks, and the focus on promoting the sport through individual drivers and innovative marketing strategies.
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