Ecommerce Playbook: Numbers, Struggles & Growth Forget Stability—Chaos Is the New Normal
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Apr 10, 2025 In today's unpredictable ecommerce landscape, stability is a thing of the past. Learn how to cultivate anti-fragility with seven key traits that help brands thrive in chaos. The discussion emphasizes innovative supply chain strategies and the importance of effective negotiations with suppliers. Discover how diversification and redundancy enhance resilience while managing inventory risks. Plus, uncover smart tactics to navigate rising costs without compromising customer satisfaction. Adaptability truly is the key to success!
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E-commerce Volatility
- Volatility is a constant in e-commerce, not an exception.
- Design your business to assume chaos, not order.
Anti-Fragile Characteristics
- Focus on key characteristics for an anti-fragile brand.
- These include production lead times, supplier terms, operating expenses, contribution margin, traffic mix, customer lifetime value, and distribution channels.
Cost Concentration and Risk
- Concentrated costs in your business create concentrated risk.
- Diversify costs across supply chain, marketing, and operations to mitigate risk.