Forget Stability—Chaos Is the New Normal
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating E-Commerce Resilience
This chapter explores the critical strategies of diversification and redundancy in e-commerce, underscoring the low adoption rates among businesses despite their importance. It examines the delicate balance between immediate operational needs and the necessity for long-term resilience, particularly in managing inventory risks. Additionally, the discussion highlights the interconnectedness of marketing and operations, advocating for cohesive strategies that enhance flexibility and mitigate potential threats in a rapidly evolving industry.
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