Casey Brown, an author and keynote speaker with extensive experience in pricing strategy for Fortune 500 companies, dives into the art of fearless pricing. She reveals how entrepreneurs can confidently communicate their value and avoid underpricing their services. Casey shares practical strategies for building trust with clients through insightful questioning and emphasizes the importance of innovative pricing models. Learn how to overcome the fear of pricing and ensure you're paid what you truly deserve!
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volunteer_activism ADVICE
Control Customer Perception
Control the narrative around your pricing by actively shaping customer perception.
Effectively communicate the value you offer and the costs of alternatives.
insights INSIGHT
Fear-Driven Pricing
Fear is a major driver in pricing decisions, especially for those who both sell and do the work.
Many underprice to avoid uncomfortable conversations, sacrificing potential income.
volunteer_activism ADVICE
Build Trust Through Questions
Build trust with potential clients by asking questions about their needs and experiences.
Use questions to highlight the downsides of cheaper alternatives, emphasizing the value you bring.
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Why Some Companies Make the Leap... and Others Don't
Jim Collins
In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.
Fearless Pricing
Fearless Pricing
Casey Brown
Tax-free wealth
How to Build Massive Wealth by Permanently Lowering Your Taxes
Tom Wheelwright
This book, now in its third edition, provides strategic approaches to minimizing tax liabilities and accumulating wealth. Tom Wheelwright updates his work to include the latest tax reforms and strategies, emphasizing proactive tax planning and dispelling common misconceptions about taxes. The book covers topics such as tax deductions, credits, and incentives, and explores various avenues for individuals and businesses to legally minimize their tax burdens, leading to increased profitability and financial freedom. It includes practical examples, case studies, and actionable strategies for achieving tax-free wealth and securing a brighter financial future.
Join Tom Wheelwright as he discovers how entrepreneurs can price their products and services exactly what they deserve and "boost" their profits with author and keynote speaker, Casey Brown.
Casey helps organizations be paid well for their excellence. She leads a team of experts who help organizations discover their true pricing power—and watch their profits rise as a result. With degrees in Chemical Engineering, Spanish and Business and career experience in engineering, Six Sigma and pricing strategy for multiple Fortune 500 companies, Casey brings unmatched expertise to help clients.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative pricing content, formulating and executing pricing strategies, and coaching and training teams to drive culture change and dramatic, sustainable results. Now she leads the team at Boost to help organizations price from confidence, negotiate with courage, and make better pricing decisions.
In this episode, learn how to make your value clear to your consumers, how to build trust with potential prospects, and how to price with confidence - not fear.
Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/
00:00 - Intro. 06:18 - How entrepreneurs can communicate their value. 10:03 - STOP letting fear drive how much money you earn. 11:32 - STOP taking your brilliance & expertise for granted. 15:32 - Pricing for billable hours. 17:18 - Steps to build trust with potential prospects. 21:53 - Monthly fee vs. Hourly fee? 24:35 - Pricing Power: Am I underpriced or overpriced? The answer is in the market. 30:00 - Steps for price increases with existing customers. 33:22 - What if I sell products? Does this all apply to me? Where does it differ?
Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax. https://wealthability.com/tom/
********************************** Resources ********************************** Tom’s Book: Tax-Free Wealth https://taxfreewealthbook.com Visit WealthAbility® https://wealthability.com/ Sign up for Tom’s Free Weekly Report https://wealthability.com/getreport/ Schedule A Call With My Team https://wealthability.com/schedulecall/
DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.
The WealthAbility Show with Tom Wheelwright, CPA 
