The WealthAbility Show with Tom Wheelwright, CPA cover image

Get Paid What You Deserve: Fearlessly Pricing for Your Expertise

The WealthAbility Show with Tom Wheelwright, CPA

CHAPTER

The Art and Science of Pricing Strategies

This chapter explores the complexities of pricing in professional services, particularly in the tax advisory industry, emphasizing the blend of art and science involved in establishing value. It discusses the fears that lead many professionals, including CPAs, to underprice their services and the importance of conveying true value to clients. The chapter encourages a shift from traditional pricing models towards strategies that build trust and highlight expertise, aiming to enhance profitability and market positioning.

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