Casey Brown, founder of Boost Pricing, shares insights on pricing strategies, value-based pricing, and price optimization. Topics covered include confidence, transparency, and strategic decision-making in pricing, the intersection of art and science in pricing, negotiation tactics, the importance of mindset and confidence in sales, segmentation and data-driven decision making, the impact of pricing on trust and branding, and selling a business. Get ready to learn a ton!

Casey Brown, an author and keynote speaker with extensive experience in pricing strategy for Fortune 500 companies, dives into the art of fearless pricing. She reveals how entrepreneurs can confidently communicate their value and avoid underpricing their services. Casey shares practical strategies for building trust with clients through insightful questioning and emphasizes the importance of innovative pricing models. Learn how to overcome the fear of pricing and ensure you're paid what you truly deserve!

In this engaging discussion, pricing consultant Casey Brown, a renowned expert in pricing strategy, shares her invaluable insights for agency owners. She tackles the common hurdles of setting and negotiating prices, offering strategies to maintain pricing integrity and confidently showcase value. Casey emphasizes the importance of emotional and tactical preparation in negotiations, urging listeners to embrace the power of 'no.' As agencies gear up for potential economic shifts in 2025, her advice on adaptive pricing strategies becomes even more critical.