Build a Better Agency Podcast
Ep 491: Empower Your Agency Through Better Pricing Strategies with Casey Brown
Mar 3, 2025
In this engaging discussion, pricing consultant Casey Brown, a renowned expert in pricing strategy, shares her invaluable insights for agency owners. She tackles the common hurdles of setting and negotiating prices, offering strategies to maintain pricing integrity and confidently showcase value. Casey emphasizes the importance of emotional and tactical preparation in negotiations, urging listeners to embrace the power of 'no.' As agencies gear up for potential economic shifts in 2025, her advice on adaptive pricing strategies becomes even more critical.
53:29
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Quick takeaways
- Establishing clear boundaries and maintaining pricing integrity empowers agency owners to confidently negotiate and present their services' value.
- Differentiating between 'price setting' and 'price getting' is crucial for agency owners to maximize revenue and enhance negotiation effectiveness.
Deep dives
The Importance of Effective Pricing Strategies
Pricing has a significant impact on the profitability of a business, particularly for agency owners who may not always feel comfortable negotiating. Many agency founders often become emotional about pricing decisions, which can lead to pressured negotiations and capitulation on their part. The discussion emphasizes the critical distinction between 'price setting', which involves structuring prices effectively, and 'price getting', which focuses on successfully negotiating prices with clients. Understanding these aspects empowers agency owners to present their pricing with confidence and to maximize their revenue potential.
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