
Startups For the Rest of Us
TinySeed Tales S2E4 | Being Married and Being Co-Founders
Oct 1, 2020
Brian and Scottie Elliott, husband-and-wife co-founders of Gather, share their journey navigating the challenges of building an interior design project management app. They discuss the stress of shifting focus from small teams to larger architecture firms and how customer testimonials play a crucial role in this transition. The duo also unveils their successful cold email strategies that have significantly increased demo bookings. They candidly explore the balancing act between their professional ambitions and personal relationship, emphasizing communication and resilience.
24:33
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Quick takeaways
- Transitioning from small teams to larger architecture firms necessitates effective messaging and leveraging testimonials to build credibility.
- The founders face heightened stress from balancing their entrepreneurial aspirations with personal relationship dynamics and financial realities.
Deep dives
Navigating Market Transition
Transitioning from servicing small teams to engaging larger architecture firms presents a significant challenge. This shift requires careful handling to avoid disappointing both customer segments and to ensure appropriate messaging and positioning. By leveraging testimonials from existing larger team customers, the company aims to enhance its credibility and appeal to these new target clients. The strategic use of social proof is vital in illustrating the value of their product to potential users in the new segment.
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