Industry Veteran Jen MacLean Talks Gen Z Audiences and Evolving Expectations

Jen MacLean, an industry veteran with a rich background at companies like Microsoft, shares her insights on game development and engaging younger audiences. She discusses the critical first hour of gaming and what captivates Gen Z and Gen Alpha. Jen highlights their emotional connections to brands and social issues, emphasizing new content discovery avenues. The conversation touches on balancing game mechanics with player engagement and the role of gaming in fostering social connections, especially during the pandemic.