3min chapter

The AIAS Game Maker's Notebook cover image

Industry Veteran Jen MacLean Talks Gen Z Audiences and Evolving Expectations

The AIAS Game Maker's Notebook

CHAPTER

The Art of Engaging Players in the First Hour of Games

This chapter explores the rising demands of game players for engaging initial experiences and the importance of capturing their interest within the first hour. It addresses the challenges developers face in balancing gameplay engagement with providing essential information about game mechanics and controls.

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