Reed Between the Lines

How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)

Jun 5, 2024

Legendary creative leader Melissa Rosenthal shares insights on maximizing creativity in content creation, assembling diverse teams, embracing speed and experimentation, and leveraging emotional resonance. Highlights include Buzzfeed's impact on the content game, the importance of authenticity in marketing efforts, and crafting scroll-stopping ads at ClickUp. The conversation also touches on the challenges of maintaining creative freedom, agile video production strategies, and the value of unconventional creativity in sparking innovation.

01:10:25

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Episode guests

Melissa Rosenthal

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Episode notes

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Quick takeaways

Diverse backgrounds enhance creativity and rapid content production.

Speed and experimentation are vital for capturing viral moments.

Emotional resonance and relatability drive engagement and impact.

Deep dives

Evolution of Virality at BuzzFeed

BuzzFeed started as a small team experimenting with creating viral content, aiming to understand what resonated with different audiences on various platforms. They utilized insights from tracking content shares to identify trends and understand audience preferences. With the rise of Facebook, their approach shifted towards leveraging the platform's sharing dynamics to become a prominent source of viral content. This evolution led to BuzzFeed becoming a renowned hub for viral trends.

Intro

3min

From Intern to Global VP of Marketing: A Career Journey

12min

Navigating the World of Creative Content

18min

Creative Content Strategy and Agile Video Production

11min

Crafting a Humorous AI Video Campaign Against Jira

17min

Stakes Giving and Unconventional Creativity

4min

Exploring the Unique and Creative Products of Mischief Company

2min

Innovative Marketing Tactics and Creative Strategies

4min

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker.

She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.

In this episode, we’re diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:

Tips for assembling a team with a shared vision and diverse backgrounds to ignite creativity and rapid content production
Why you should embrace the power of speed and experimentation to stay relevant and capture viral moments
How to align your content with emotional resonance, relatability, and shareability to drive engagement and impact

Jump into the conversation:

(04:02) How did BuzzFeed change the content game?

(28:21) “You can’t force a meme.” - Creativity & Review Process

(32:39) Melissa’s Scroll-Stopping ClickUp Ads

(51:45) Speed + Relevancy = Great Content Marketing

(55:41) The Toughest Parts of Being a Creative

⬛ Follow Melissa on LinkedIn https://www.linkedin.com/in/melissarosenthal5/

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Reed Between the Lines

How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Evolution of Virality at BuzzFeed

Culture of Creativity and Experimentation

Transitioning from Content Creation to Monetization

The importance of creative momentum in content creation

The significance of speed, conviction, and creativity endurance in the creative process

Remember Everything You Learn from Podcasts