Melissa Rosenthal
Co-founder of Outlever, a platform helping B2B companies transform into modern media hubs. Previously led creative at ClickUp and shaped media brands like BuzzFeed and Cheddar.
Best podcasts with Melissa Rosenthal
Ranked by the Snipd community
8 snips
May 1, 2025 • 26min
Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
Melissa Rosenthal, co-founder of Outlever and a former creative lead at ClickUp, shares her insights on transforming B2B branding through dynamic thought leadership. She emphasizes the shift from traditional media models to amplifying voices of subject matter experts and customers. Melissa discusses how AI can enhance content creation while preserving the essential human touch. With a focus on building trust and relevance, she challenges companies to rethink outdated strategies and embrace innovative, authentic approaches to stand out in a crowded market.
Jun 5, 2024 • 1h 10min
How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)
Legendary creative leader Melissa Rosenthal shares insights on maximizing creativity in content creation, assembling diverse teams, embracing speed and experimentation, and leveraging emotional resonance. Highlights include Buzzfeed's impact on the content game, the importance of authenticity in marketing efforts, and crafting scroll-stopping ads at ClickUp. The conversation also touches on the challenges of maintaining creative freedom, agile video production strategies, and the value of unconventional creativity in sparking innovation.
