The Changemakers Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
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May 1, 2025 
Melissa Rosenthal, co-founder of Outlever and a former creative lead at ClickUp, shares her insights on transforming B2B branding through dynamic thought leadership. She emphasizes the shift from traditional media models to amplifying voices of subject matter experts and customers. Melissa discusses how AI can enhance content creation while preserving the essential human touch. With a focus on building trust and relevance, she challenges companies to rethink outdated strategies and embrace innovative, authentic approaches to stand out in a crowded market.
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Melissa's Founding Story
- Melissa Rosenthal co-founded Outlever with her husband to build a platform that lets companies own their voice and authority.
- She drew from her media experience and the challenge of managing broad markets at ClickUp to create this tool.
True Thought Leadership Explained
- True thought leadership involves elevating voices from customers and subject matter experts, not just company executives.
- It means covering relevant topics that matter to others, not just promoting your own company.
Avoid Self-Centered Content
- Avoid centering all content on your own company's perspective; instead, elevate others' opinions and expertise.
- Use company executives as part of the mix but focus on those who truly matter to your business.