How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)
Reed Between the Lines
Creative Content Strategy and Agile Video Production
The chapter explores a transition from working at BuzzFeed to forming a creative video strategy at ClickUp, emphasizing the team's expertise in media and content creation. They discuss a fast-paced creative process similar to a writer's room, focusing on quick decision-making, lean teams, and producing multiple pieces of content weekly. The conversation also touches on aligning with the CEO's vision, budget allocation, team building, and the evolution of creative content in marketing.
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