The How of Business - How to start, run, grow and exit a small business.

4: Ideation

Apr 25, 2016
Delving into the process of ideation for small business owners, exploring challenges and processes of generating and executing innovative ideas. Discussing innovation through improvement and disruption, with examples from LED lighting to Uber. Reflecting on the challenges and frustrations of ideation, emphasizing the importance of creativity, idea generation, and feedback in developing unique business ideas.
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