4: Ideation
The How of Business - How to start, run, grow and exit a small business.
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Innovating Through Improvement and Disruption
Exploring the balance between creating brand new ideas and improving existing ones, this chapter delves into the different categories of ideation in business - from enhancements like exterior express car washes to groundbreaking disruptions in industries like LED lighting and airline travel. Using examples like Uber and Amazon, the importance of leveraging technology to drive innovation beyond traditional improvements is emphasized.
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