4: Ideation
The How of Business - How to start, run, grow and exit a small business.
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Exploring Creativity and Idea Generation in Business
This chapter discusses the role of creativity in generating new business ideas, exploring different approaches such as enhancing existing ideas and taking risks. References to Seth Goden's quote and Austin Kleon's book highlight the importance of generating many ideas to reach good ones, while also considering the impact of childhood experiences and societal norms on sharing creative ideas.
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