The How of Business - How to start, run, grow and exit a small business. cover image

4: Ideation

The How of Business - How to start, run, grow and exit a small business.

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Navigating the Complexities of Ideation and Creative Process

Exploring the importance of seeking feedback and asking critical questions in the ideation process, emphasizing the separation of emotions from evaluation. The chapter delves into creativity, types of business ideas, and the continual refinement of ideas.

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