Scaling up at Etsy

Global craft marketplace Etsy has grown at an impressive rate in recent years. From 2019 to 2021 sales and revenue tripled. This growth has been enabled by a significant technology modernization project which, amazingly, was completed just weeks before the Coronavirus pandemic erupted in March 2020, the start of a period in which millions of people took to Etsy to purchase cloth face masks. Without the modernized systems and infrastructure, Etsy would have struggled to cope with consumer demand.

In this episode of the Technology Podcast, Mike Mason is joined by Etsy's Chief Architect Keyur Govande, the company's former CTO Mike Fisher and Thoughtworks North America Technical Director Tim Cochran to discuss how Etsy tackled the challenge of scaling to meet the needs of its expanding market. They talk through the technical challenges and the organizational focus required to scale in a way that was sustainable for the business yet impactful for Etsy's users.

Read Tim Cochran's article about evolving Etsy's culture on martinfowler.com: https://martinfowler.com/articles/bottlenecks-of-scaleups/etsy-product-delivery-culture.html 

...And his piece on using the cloud to scale: https://martinfowler.com/articles/bottlenecks-of-scaleups/etsy-cloud-scale.html

Learn more about Thoughtworks partnership with Etsy: https://www.thoughtworks.com/clients/retail-ecommerce/etsy-scaling