Scaling up at Etsy
Thoughtworks Technology Podcast
The Rise and Fall of Etsy
Etsy started in 2017 knowing that we wanted to grow quickly, but not really having a sense of how fast we could grow. In 2022, the CDC gave guidance that cloth masks should be used if there's no alternatives because all of the protective gear needed to be used for our healthcare workers and frontline workers. And so overnight, people turned to Etsy. It doubled our traffic overnight. We didn't experience any downtime from that. Everything scaled, you know, just as we had planned on it. Sometimes it's better to be lucky than good, I guess.
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