Consistent Success in Recruiting: Simple Strategies from Big Biller Amy Simpson

Sep 18, 2025

In this engaging discussion, Amy Simpson, a seasoned insurance recruiter with nearly 25 years under her belt, shares her journey from a second-generation recruiter to a standout at The James Allen Companies. She emphasizes building an inbound lead engine and the power of mastering the basics. Amy contrasts traditional marketing calls with modern techniques and highlights the importance of community and consistency. Her tips on digital marketing and maintaining a minimalist tech stack reveal how recruiters can thrive in any market. Tune in for her invaluable core advice!

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ADVICE

Double Down On Simple Phone Work

Do keep your recruiting process simple and repeat the basics consistently.
Do prioritize phone outreach over expecting email or InMail to close placements.

ANECDOTE

Fast Fill From A Kept Candidate

Amy found a candidate she had met weeks earlier and matched him to a client's urgent role.
She submitted Monday, interviewed Tuesday and closed the hire by Wednesday.

ADVICE

Sell Quality, Not Candidate Volume

Do focus on quality over quantity when presenting candidates to clients.
Do set expectations with clients and ask them to trust your vetting process.

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Do you feel overwhelmed by endless recruiting tech, tools, and “hacks”—but still wonder why top-billing recruiters win? This episode pulls back the curtain! Join Benjamin Mena as he sits down with powerhouse insurance recruiter Amy Simpson to unlock her 20 years of consistent, high-performance results. Amy proves that big wins come not from chasing shiny objects but from nailing the basics and building lasting client relationships.

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Amy’s Story

A second-generation recruiter, Amy learned under her father before becoming a perennial big biller at The James Allen Companies, now celebrating nearly 25 years in the insurance recruiting niche. She shares how she built an inbound desk (hello, recruiter website SEO!), landed repeat clients, and shifted her mindset to thrive in every market. A Pinnacle Society member, she proves consistency beats complexity every time.

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What You’ll Learn

• How to attract inbound leads through targeted digital marketing—even in tough markets.

• Why trusting the process, mastering phone work, and focusing on quality > quantity matters.

• How to build and leverage a niche network for referrals and splits.

• Why a minimalist tech stack (phone, LinkedIn Recruiter, ZoomInfo, ChatGPT prompts) beats tool overload.

• Real talk on setbacks, client management, and staying the partner clients call—even years later.

🎯 Key Takeaways

Consistency > Complexity: Long-term success comes from a simple, high-quality process.
Inbound Lead Engine: SEO landing pages generate 5–10 inbound insurance leads per week.
Phone Wins Placements: You can’t email your way to a placement—the phone builds trust.
Relationships Drive Repeat Business: Most revenue comes from repeat clients.
Invest in Yourself: Surround yourself with high performers—never stop learning.

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Listen Now & Connect

Ready to uplevel your desk? Hit play, subscribe, and follow host Benjamin Mena and guest Amy Simpson for high-performance recruiting strategies:

• Amy Simpson on LinkedIn: https://www.linkedin.com/in/insuranceopportunities/

• Benjamin Mena on LinkedIn: https://www.linkedin.com/in/benjaminmena/

• Subscribe: https://eliterecruiterpodcast.beehiiv.com/subscribe

• Watch on YouTube: https://youtu.be/pitiqRw_Y5s

Let’s get back to basics—and bill big, together! If this episode fired you up, share it with your team and leave a review.

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