Do you feel overwhelmed by endless recruiting tech, tools, and “hacks”—but still wonder why top-billing recruiters win? This episode pulls back the curtain! Join Benjamin Mena as he sits down with powerhouse insurance recruiter Amy Simpson to unlock her 20 years of consistent, high-performance results. Amy proves that big wins come not from chasing shiny objects but from nailing the basics and building lasting client relationships.

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Amy’s Story

A second-generation recruiter, Amy learned under her father before becoming a perennial big biller at The James Allen Companies, now celebrating nearly 25 years in the insurance recruiting niche. She shares how she built an inbound desk (hello, recruiter website SEO!), landed repeat clients, and shifted her mindset to thrive in every market. A Pinnacle Society member, she proves consistency beats complexity every time.

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What You’ll Learn

• How to attract inbound leads through targeted digital marketing—even in tough markets.

• Why trusting the process, mastering phone work, and focusing on quality > quantity matters.

• How to build and leverage a niche network for referrals and splits.

• Why a minimalist tech stack (phone, LinkedIn Recruiter, ZoomInfo, ChatGPT prompts) beats tool overload.

• Real talk on setbacks, client management, and staying the partner clients call—even years later.

🎯 Key Takeaways

Consistency > Complexity: Long-term success comes from a simple, high-quality process.
Inbound Lead Engine: SEO landing pages generate 5–10 inbound insurance leads per week.
Phone Wins Placements: You can’t email your way to a placement—the phone builds trust.
Relationships Drive Repeat Business: Most revenue comes from repeat clients.
Invest in Yourself: Surround yourself with high performers—never stop learning.