

1060: How to Use Sponsorship to Open Doors with Dr. Rosalind Chow
8 snips May 22, 2025
Dr. Rosalind Chow, an associate professor at Carnegie Mellon University, dives into the transformative power of sponsorship in professional settings. She highlights that mentorship alone isn't enough to advance careers; sponsors play a crucial role in elevating others. Through engaging anecdotes, she illustrates effective strategies for advocacy and thoughtful introductions. Chow also emphasizes recognizing others' achievements to boost morale and underscores that anyone can be a sponsor, fostering a culture of support and collaboration.
AI Snips
Chapters
Books
Transcript
Episode notes
Kim Ng's Sponsorship Story
- Kim Ng needed a sponsor, not a mentor, to become the first female MLB general manager in 2020.
- Derek Jeter sponsored her by convincing others she was the right candidate, elevating both their statuses.
Sponsorship Benefits Everyone
- Sponsorship benefits sponsors, protégés, and organizations simultaneously.
- Sponsors help groups allocate resources efficiently, which raises the sponsor's status.
Advocacy Reveals Hidden Talent
- Reviewing resumes revealed how easily outstanding candidates can be overlooked without advocacy.
- Sharing objective achievements helps others recognize unseen talents in chaotic environments.