d.MBA

6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II

Mar 20, 2018

Dr. Sudy Majd, customer experience research lead at Candid Co., discusses how to do proactive user research rooted in business challenges. Topics include mixing qualitative and quantitative research methods, finding the right profiles for research questions, and common mistakes beginners make.

50:08

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Episode guests

Sudy Majd

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Quick takeaways

Proactive user research is essential for anticipating business challenges and finding suitable solutions.

Combining qualitative and quantitative research methods provides a holistic understanding of user behaviors and preferences.

Deep dives

Proactive user research to anticipate business challenges

The podcast episode discusses the importance of conducting proactive user research that anticipates business challenges rather than reacting to them. It emphasizes the need to be proactive in identifying potential issues and finding suitable solutions to address them.

Introduction

2min

Unconventional Path to Design Research

9min

Customer Motivation, Behavior Change, and the Research Process

2min

Identifying and Prioritizing Research Briefs

22min

Using Survey Responses to Segment Customers and Bundling Research Questions for Testing

2min

Synthesizing Learnings from User Research

10min

The Importance of Direct-to-Consumer Research and Promoting Design Metrics

3min

Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics with Sudy. She has a PhD specialized in consumer behavior and behavioral economics.

In the episode we spoke about:

doing proactive user research that anticipates rather than reacts to business challenges,
how to mix qualitative and quantitative research methods,
and how to find the right profiles for your research questions.

Show notes:

1:50 What did Sudy do before joining Candid Co?
6:20 How does academia work translate into Sudy's work at Candid Co?
8:20 An example of behavioral economic applied to Candid Co
11:00 How to proactively create briefs for user research
15:10 Research methods that Sudy uses in her work
19:50 What is a suitable sample size for quantitative and qualitative research
22:05 How to phrase questions for interviews and questionnaires
26:50 How to find the right profiles for user research?
35:30 How to bundle different research questions in one study
37:20 How does Sudy synthesise learnings?
39:30 What are the common mistakes that beginners make?
42:10 Who is part of the research team at Candid Co?
43:20 What one thing about design that surprised Sudy in a positive and one in a negative way?

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d.MBA

6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Proactive user research to anticipate business challenges

The value of mixing qualitative and quantitative research methods

Finding the right profiles for research questions and methods

Using research insights to drive behavior change

Remember Everything You Learn from Podcasts