Sudy Majd
Behavioral scientist with expertise in e-commerce purchasing behaviors. She has worked at Candid and Squarespace, applying behavioral science to improve customer experiences and conversion rates.
Best podcasts with Sudy Majd
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Mar 20, 2018 • 50min
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II
Dr. Sudy Majd, customer experience research lead at Candid Co., discusses how to do proactive user research rooted in business challenges. Topics include mixing qualitative and quantitative research methods, finding the right profiles for research questions, and common mistakes beginners make.
Nov 12, 2024 • 31min
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
Join Dr. Sudy Majd, a behavioral scientist with a rich background in e-commerce, as she shares her insights into consumer behavior at Candid. She discusses the intention-action gap, unveiling why customers procrastinate on returning dental kits. Sudy highlights the power of behavioral science techniques like nudging and social proof to enhance marketing strategies. She also emphasizes the balance between qualitative and quantitative research, along with the role of customer feedback in refining business practices. Tune in for valuable lessons on real-world applications of behavioral insights!
