Dr. Sudy Majd, customer experience research lead at Candid Co., discusses how to do proactive user research rooted in business challenges. Topics include mixing qualitative and quantitative research methods, finding the right profiles for research questions, and common mistakes beginners make.

Join Dr. Sudy Majd, a behavioral scientist with a rich background in e-commerce, as she shares her insights into consumer behavior at Candid. She discusses the intention-action gap, unveiling why customers procrastinate on returning dental kits. Sudy highlights the power of behavioral science techniques like nudging and social proof to enhance marketing strategies. She also emphasizes the balance between qualitative and quantitative research, along with the role of customer feedback in refining business practices. Tune in for valuable lessons on real-world applications of behavioral insights!